Twitter is one of the most popular social media tools, but it can be difficult figuring out the Best Times of Day to Tweet. Fortunately, there is a company who has done the work for you.
A big social media science study by Buffer has worked out when the best time to tweet is. This study has been done on over 4.8 millions tweets, a process that cannot by done by the individual, and will be of note for all marketers or business owners who use Twitter.
It’s extremely beneficial to utilize this data so you can get maximum clicks, retweets, and engagement on your tweets. Here are some of these benefits of this information.
- Most effective sentence length for tweets.
- Frequency of tweets.
- Best time to post your tweets.
The information gathered together in this study has been analyzed from over two million users. Buffer analyzed 10,000 different profiles, and over 4.8 million of their tweets. They have collected and gathered stats on clicks, engagement and best time of day to send tweets.
Now let’s get to the details. There’s a lot to learn from these stats.
- Tweets receive the most clicks early in the morning.
- If favoriting and retweeting are important to you, focus on tweeting in the evenings and late at night.
- The most popular times to tweet are inversely proportional to the times of average engagement.
- These stats can vary across time zones so you may still need to experiment to figure out when your target audience will be the most engaged with your tweets.
What can you do with this data?
The Buffer App study has also provided some valuable take away information on how to use their data.
- The best time to tweet is noon to 1:00 p.m., local time across each time zone.
- The most tweets occur between 11:00 and 1:00 p.m. These peak at 12:00 to 1:00 p.m.
- The least number of tweets are sent between 3:00 and 4:00 a.m.
- While there are popular times to tweet, they may not be the best times for the business person who is hoping to get their message to stand out from the rest.
- Try tweeting during the non-peak hours, such as early morning and late evening.
- More people are on Twitter during the peak hours so it may be worth testing to see if this will work for you, or instead, tweeting during the non-peak hours.
If your business has specific regional target markets, you may be interested in learning about the most popular hours to tweet.
- Pacific time: 8:00 to 9:00 a.m.
- Mountain time: 12:00 to 1:00 p.m.
- Central time: 12:00 p.m. to 1:00 p.m.
- Eastern time: 12:00 p.m.to 1:00 p.m.
- Eastern Europe: 8:00 p.m. to 9:00 p.m.
- Central Europe: 4:00 p.m. to 5:00 p.m.
- Tokyo: Noon
- China: 9:00 p.m.
There’s a lot of information in the Buffer article “Best Time to Tweet” that can be utilized for any business around the world. Check it out and see how it can benefit in increasing the engagement and retweeting of your own tweets.